Where this tool really adds value is the ability it gives you to investigate old domains and their previously indexed (and linked to) pages. Take the example above. This old domain is 301 redirecting somewhere else, but the following URL in the list, with another 3 links, leads us to a 404 error page.
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Friday, April 3, 2009
Thursday, April 2, 2009
How We Manage SEM Budgets (And Expectations) At Yahoo
Mar 9, 2009 at 7:06am ET by David Roth
If you’re like me, you spent most of Q4 last year planning out SEM budgets for 2009. Perhaps you even changed your entire SEM strategy from last year to this year due to the economic downturn, and now you’re optimizing to different metrics. Planning meant accounting for seasonality, negotiating with different groups around the organization and finally, finally, sometime between last December and now, you unveiled The Plan. It’s your SEM plan of record for 2009, and it includes spend, clicks, CPC, conversion rate and ROI by search engine, for all products and services you’re going to market with SEM this year.
Read More
If you’re like me, you spent most of Q4 last year planning out SEM budgets for 2009. Perhaps you even changed your entire SEM strategy from last year to this year due to the economic downturn, and now you’re optimizing to different metrics. Planning meant accounting for seasonality, negotiating with different groups around the organization and finally, finally, sometime between last December and now, you unveiled The Plan. It’s your SEM plan of record for 2009, and it includes spend, clicks, CPC, conversion rate and ROI by search engine, for all products and services you’re going to market with SEM this year.
Read More
Wednesday, April 1, 2009
Don’t Damage Your Brand With The Wrong Keywords!
Mar 11, 2009 at 12:15pm ET by Laura Centore
In search, keyword selection is paramount as it can help drive the right audience to your door. Choosing the right keywords can also enhance brand awareness. But despite the importance of keyword selection—and the fact that it helps lay the groundwork for every paid or organic search campaign—marketers commonly make mistakes with the process.
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In search, keyword selection is paramount as it can help drive the right audience to your door. Choosing the right keywords can also enhance brand awareness. But despite the importance of keyword selection—and the fact that it helps lay the groundwork for every paid or organic search campaign—marketers commonly make mistakes with the process.
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twitterfeed.com : feed your blog to twitter - post RSS to twitter automatically
I'm testing out this new website but it hasn't worked for me yet. I'm not giving up!
read more | digg story
read more | digg story
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