Search Engine Optimization FAIL: An SEO Horror Story

It’s almost Halloween, kids, so I thought I would share a scary SEO disaster tale to get you in the Halloween spirit. Listen (er, read) closely and be very afraid, as it could happen to you [insert evil witch cackle here].witch

After careful consideration and months of brainstorming and working through ideas, you redesigned your site. It looks so pretty, with all its vivid images and bold colors. It has all the functionality you asked for and it meets all the goals you had for it- except one [this is where the scary, impending doom-type music picks up]. A month after you launched it, your rankings in Google, Yahoo & Bing disappeared. Your site traffic is down and stress is up. People at your organization are asking questions and demanding answers. What the heck happened?!? How can you get your rankings and traffic back?? You’re wishing you could wake up from this horrible nightmare.

OK, are you officially spooked? Well have no fear. I’ve got the steps you will need to take to mitigate this SEO disaster if you ever find yourself in this position.

Search Engine Optimization FAIL: An SEO Horror Story

The FTC Update – In Plain English | ClickNewz! Internet Marketing Blog

Earlier this year there was an uproar surrounding the news that the FTC was proposing regulations on Social Media Marketing. Last week the FTC published the final guides, which govern endorsements and testimonials and specifically addresses online advertisers and bloggers.

What the FTC Guidelines Actually Say – And What It Means (To YOU)
In Plain English…

The FTC Update – In Plain English | ClickNewz! Internet Marketing Blog

Duplicate Web Content: Google Penalty Myth | ClickNewz! Internet Marketing Blog

The first issue that Greg Grothaus discusses is the common myth about the Duplicate Content Penalty. He explains how they create a set of results for any given search query, and explains that there is actually no penalty.

They simply determine which of the duplicate pieces of content is most relative to the actual search query, and omit the others. Those that are omitted from one search query, may very well show in another more relevant search query. Example: a web page, and the print version of that same web page.

Duplicate Web Content: Google Penalty Myth | ClickNewz! Internet Marketing Blog

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Japanese Candlesticks - Subscribe to our Newsletters with Japanese Candlestick Stock Charting reviews from twice a week to five days a week