360i Report Outlines Difference Between The Google Caffeine and Old Google » SEO Blog PageTraffic

If you are among the ones who have been following Google Caffeine, the new search architecture, then you must know what to expect when it is eventually rolled into the main search. Some of us have not seen anything new, while others have witnessed big changes. According to the reports, the folks at 360i have done a bunch of heavy lifting and have released a report comparing Caffeine to the old Google ,that has been nicknamed as Decaf. 360i analyzed 40 retail keywords are as under:

* 10 retail long-tail phrases (four-word phrases)
* 10 major retail brand names (keywords)
* 10 retail head terms (single keywords)
* 10 retail torso terms (two-word phrases)

The above keywords come with these conclusions:

See full article for results...

360i Report Outlines Difference Between The Google Caffeine and Old Google » SEO Blog PageTraffic

WordPress Responds to Attack: “Please Upgrade”

"WordPress (WordPress) has responded to news today that outdated versions of the popular blogging software are vulnerable to a new attack. The attack affects only self-hosted versions of WordPress, not those at WordPress.com. The organization’s advice is simple: if you aren’t using the most recent version (2.8.4), upgrade now to avoid problems.

This isn’t really a problem with WordPress: those who have been upgrading regularly, as advised, are not affected. And WordPress has made it increasingly easy to upgrade, now just requiring a single click."

WordPress Responds to Attack: “Please Upgrade”

Big Trouble in Google China: Kai-Fu Lee Quits

Google Inc. announced today that Kai-Fu Lee, president of Google China, has resigned from the company. He will be succeeded by two executives: director of Google's Shanghai engineering office Boon-Lock Yeo, who will take care of engineering, and Google China's sales team leader John Liu, who will be in charge of business and operations.

Speaking about his departure, Kai-Fu Lee gave the usually vague "moving on to pursue other ventures" statement, which might mean that he's starting his own project. "With a very strong leadership team in place, it seemed a very good moment for me to move to the next chapter in my career," he said.

Big Trouble in Google China: Kai-Fu Lee Quits

Top 10 Reasons Why Your Ads Aren’t Showing in Google | The Adventures of PPC Hero

Your new pay-per-click account is structured, keywords loaded, ad text optimized. You activate your Adwords campaign, expecting great things, then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results. Problem is, there are several possible reasons why your ads aren’t showing in Google.

The PPC Hero team frequently receives questions from readers regarding ad serving issues in Google. So, I have compiled a handy top 10 list of reasons why your ads may not be showing in Google. Start from the top and work your way down. By the end, you should (hopefully) see activity in your AdWords account.

Top 10 Reasons Why Your Ads Aren’t Showing in Google | The Adventures of PPC Hero