Monday, August 31, 2009

Six Tips For Improving High Bounce / Low Conversion Web Pages | Occam's Razor by Avinash Kaushik

Six Tips For Improving High Bounce / Low Conversion Web Pages | Occam's Razor by Avinash Kaushik

In my travels around the world the most frequently asked question is: “What’s your favorite web analytics report? “

A close second is: “How can I improve my web pages with high bounce / low conversion rates?”

Or “I have done all I can and I don’t know how else to improve my webpage, ideas?”

If you think about it for a moment it is not a very hard question.

I believe the insights for improvement exist at the intersection of customer intent and the webpage’s purpose.

Let me explain.

The Customer Intent – Webpage Purpose Gap

There is a very simple reason many websites and web pages have a very high bounce rate, and in turn very low conversions…

Five Best Disk Defragmenters - Defragment - Lifehacker

  1. Auslogics Disk Defrag (Windows, Free)
  2. MyDefrag (Formerly JKDefrag) (Windows, Free)
  3. PerfectDisk (Windows, $29.99)
  4. Defraggler (Windows, Free)
  5. Diskeeper (Windows, $29.99)

Five Best Disk Defragmenters - Defragment - Lifehacker

Saturday, August 29, 2009

Free Speech Comes With Responsibility

Outed "Skanks of NYC" Blogger Plans to Sue Google for $15 Million

This was the title of an article that came out last week and it said some controversial things. Well I have some strong feelings about this.
Last week, a controversial court ruling forced Google to reveal the identity of a previously anonymous blogger, who had used the Internet as an outlet to trash a Canadian-born model named Liskula Cohen.
  1. If you use the Internet to attack one person (in this case Liskula Cohen), then it's personal. You've made it personal and that doesn't deserve to be anonymous.
The user behind the "Skanks of New York" website, which was hosted on Blogger, has since been revealed as Rosemary Port, a student at the Fashion Institute of Technology.
  1. Really! You wanted to be anonymous so you use a free account on Blogger! Why not purchase a domain for $9 and pay the $20 for it to be private. Did you really want to be anonymous?
Now, Port plans to sue Google to the tune of $15 million according to a report in The Daily News. At the heart of Port's argument: "When I was being defended by attorneys for Google, I thought my right to privacy was being protected … Inherent in the First Amendment is the right to speak anonymously. Shouldn't that right extend to the new public square of the Internet?"
  1. Does she know how to read? The First Amendment is the right of free speech. Not the right to speak anonymously. It doesn't protect you from the consequences of free speech, it just allows you to speak your mind. If you have the balls to say things like you did in the public arena, then have the balls to stand up and take credit for them. This was very clearly personal.
I believe that you can never blame someone for turning you in. If you wanted complete secrecy, then you don't tell anyone, ever. She didn't do anything to protect her privacy so she deserved to be outed and it's not Google's responsibility to protect everyone that uses their services.

Tuesday, August 25, 2009

20 Ways to Begin & Improve Your LinkedIn Presence

20 Ways to Begin & Improve Your LinkedIn Presence

On July 23rd I was able to log on to a great webinar sponsored by LinkedIn. The title of the webinar: "LinkedIn on Campus: Exclusive Training for Career Services Professionals" led me to believe that I would hear about things I already knew about LinkedIn- making connections, updating my status and seeking out new connections. I’ve been a member of LinkedIn for over a year now and thought that because my profile stated it was "100% complete" that I was set…wow, was I wrong!

It is currently home to 43 million users with one new user sign-up per second! http://www.techcrunch.com/2009/08/12/linkedin-reaches-45-million-users/ The site boasts employers from 150 industries and Executives from every Fortune 500 firm; as well as 37,000 college and university 'Groups'- I’ll get to Groups later.

Monday, August 24, 2009

Sunday, August 23, 2009

Lawsuits & PR Nightmares: Why Employees Need Social Media Guidelines

Lawsuits & PR Nightmares: Why Employees Need Social Media Guidelines

How have companies with more than 1,000 employees been faring with employees and their social media use?

According to multiple recent studies, it appears that many companies have encountered problems and these problems are escalating.

Consider these results from a recent Proofpoint study examining how companies are managing their employees’ social media behavior:

Friday, August 21, 2009

When SEO Doesn’t Make Sense | SearchRank Blog

When SEO Doesn’t Make Sense | SearchRank Blog

I am always flabbergasted with clients who pay good money for us to develop SEO strategy for them as well as manage their marketing campaigns and yet they do absolutely nothing with it. They ignore requests for web site modifications and enhancements, as well as other marketing suggestions. I liken this to those who pay hard earned money to see the doctor but then completely ignore the doctor’s advice and/or remedies.

It is in these scenarios where SEO does not make sense.

Wednesday, August 19, 2009

CBS to run video ad in magazine this fall | Digital Media - CNET News

CBS to run video ad in magazine this fall | Digital Media - CNET News

NEW YORK--Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.

The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, George Schweitzer, CBS marketing president, said Wednesday at a press conference at the company's headquarters here.