Friday, September 19, 2008

Using Squidoo for SEO

Using Squidoo for seo can increase natural traffic for your website and link building. What is a Squidoo? A Squidoo lens is a mix between a Wiki page and a blog. The goal is to be very specific and yet be able to write what you want about the subject you choose.

Using YouTube for SEO and Videos about Squidoo Marketing
YouTube is a great place to find videos about Squidoo marketing techniques. If the video isn’t playing, you can go right to YouTube and watch the video.

Monday, September 15, 2008

Misspellings - Friend or Foe?

One of my biggest pet peeves is misspellings. While there are some legitimate reasons to have misspellings on your website, most of the time it is extremely unprofessional.

So what is driving my latest rant? Coors Brewing Company sent me this email:
Thank you for entering the Coors Light® Silver Ticket 2008 Sweepstakes. Unfortunately you're entry is not a winner this time. You can try again by entering another Official Entry Code at, limit of two entries per person, wireless-telephone number, or e-mail address per day.

Seriously? you're or you are? So it would read:
Thank you for entering the Coors Light® Silver Ticket 2008 Sweepstakes. Unfortunately you are entry is not a winner this time. You can try again by entering another Official Entry Code at, limit of two entries per person, wireless-telephone number, or e-mail address per day.

CBC - Please fix this!

Sunday, September 14, 2008

Google’s Supplemental Spin Is BS

Earlier in the year a reader commenting on SEO Book mentioned a Google query that claimed to show all of the pages that were supplemental for a given site. Last week Matt McGhee noticed the query wasn’t working and his post on Friday has set off some debate about whether or not Google should show webmasters which pages are included in the supplemental index. Matt Cutts has chimed in with the idea that he’d essentially like to see all mention of the supplemental index removed so webmasters stop fixating on it.

read more | digg story

Friday, September 12, 2008

Why do you need a privacy policy?

Privacy is the single most important concern among Internet users. Although more websites are posting their privacy policys, there are still a large majority that do not have them available. A recent Business Week survey of 100 leading sites found that 67% did not display any privacy policy, and of those that did, many policies were hard to find and

1. Explain the type of information you are collecting and why
2. Reveal who will have access to the information you collect

Post your privacy policy everywhere you collect information from users.

Wednesday, September 10, 2008

301 Redirect Problems with SEO and Website Hosting Companies

I've run into non-www 301 redirect problems with search engine optimization and my website hosting company. It should've been simple; but according to my website hosting company, they do not know how to do a proper 301 redirect. The dns records for both versions are pointing to the same ip address so as far as they're concerned, the problem is solved.

Now, people may disagree but 301 redirects on an Apache server are easy so I'm not going to talk about those. I'm going to focus on 301 redirects on Microsoft IIS servers.

The directions on my website come from a great reference source at Unfortunately, again, my website hosting company says they cannot give me a separate ip address for the non-www version of my domain name. I have not been able to fix the duplicate content issue.

Monday, September 8, 2008

Link Building for SEO Purposes Includes Links from Relevant Resources

SEO link building can be tricky. Remember that quality is always better than quantity. Seobook has a great article on how to do proper seo link building. Here are a few of their tips:

  1. Build a "101 list". These get Dugg all the time, and often become "authority documents". People can't resist linking to these.

  2. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

  3. Depending on your category and offer, you will find Craigslist to be a cheap or free classified service.

  4. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.

  5. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.

  6. If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.

  7. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page

  8. 30 Bad Ways to Build Links - this is worth reading!!

Friday, September 5, 2008

The Misconception of SEO and Appearing on the First Page of Google

Is there a misconception of search engine optimization (seo) and appearing on the first page of Google? For those of you that don't know, I have a best friend named Denise Valdes. She asked me, "How do you make someone's name come up on the first page of Google?"

#1 - Value
#2 - Social Networking
#3 - Search engine optimization is not rocket science; it's labor-intensive and you have to be able to follow the directions. Google's Webmaster Tools is a great place to start.
#4 - Content
#5 - Link Building

Wednesday, September 3, 2008

Golf CNY - Golf Central New York

Golf CNY was developed as a directory for visitors looking for golf courses in Central New York.

There is also opportunity to make money from this website using Google AdSense, Amazon Ads and hotel options. This website was created for a competition to see who could make the most money on a $25 budget. Because we were able to sign a sponsor, Golf Unlimited, and I was able to do the development, we won the competition.

I'm now using this website to show how Google Analytics (GA) can help you determine the right width of your design. According to GA, only 6.61% of my visitors are using 800x600 screen resolution. The best way to determine the most appropriate width of your website design is to install analytics and watch your visitors for one month or 1,000 unique visits, whichever comes first. Then check the statistics for your visitors resolutions to determine which way to go with your new website design.

Monday, September 1, 2008

Pushing up the web

Pushup is an effort to push the web forward by helping users update their outdated browsers. It's a great way to provide a valuable service to your website visitors and gain an incoming link.

read more | digg story

I have found to be a lot of fun and very educational. I think that everyone should check him out!