Is PageRank (or TrustRank, coming soon) Important

Great article from SEOBook shows that yes, PageRank is still important but it's not the perfect answer to every question. PageRank can be an indicator of how well your page is doing on Google. But, remember the first and only rule - market to your audience, the search engines will follow.

• Be smart
• Be clean
• Be concise
• Be factual

Is PageRank Important

Twitter, LinkedIn team up for self-promotion free-for-all | Webware - CNET

Chalk one up for the cringe-worthy marketing term "personal branding": there is a new partnership between Twitter, hub for informing the world exactly what you're doing and thinking at all moments of the day, and LinkedIn, the business-networking tool on steroids. In an announcement Monday, the two companies explained that LinkedIn status messages can sync with Twitter.

"The business use case of Twitter is turning out to be very important, and more and more people are finding that the persona they create for themselves on the Web is part of their resume in many ways," Twitter co-founder Biz Stone said in a joint video with LinkedIn founder Reid Hoffman that was posted to the LinkedIn blog.

Twitter, LinkedIn team up for self-promotion free-for-all | Webware - CNET

Is your website ready for Google Caffeine?

With the launch of Google Caffeine coming up quickly, you have to ask yourself, "Am I ready?" "Is my website ready?" If you don't know the answer to that question, please contact Tork Marketing.

This is the perfect time to make sure that your website is ready for the latest Google algorithm change. Is your code as clean as possible? Do you have duplicate content issues? Are all of your meta tags complete and descriptive? Where's your robots.txt and sitemap.xml files? If you're nervous about your rankings changing, please contact our technical team at Tork Marketing and for $600 we can perform a quick website analysis to let you know what areas are okay for the new launch and what areas may need sprucing up - think of it as spring cleaning!

C'mon Google Caffeine - C'mon!

Back in August, we were shocked to learn that Google was working on a new version of its search engine. The secret project, known officially as Google Caffeine, wouldn’t change the face or design of the Google search engine, but would instead provide an overhaul of the architecture of Google’s web search that would improve its indexing speed, accuracy, and comprehensiveness.

Since the launch of the developer preview however, we haven’t heard much about it. It’s quietly been undergoing testing and tweaking. That’s all changing though, as now the developer preview of Google Caffeine has been taken down, replaced with an announcement that Google Caffeine will go live in its first datacenter soon.

New Version of Google Search Is Launching Soon