Saturday, February 27, 2010

Compendium Blogware - Indium Corporation - Taking Blogging to the Next Level

I have two clients that are using the Compendium Blogware and they are very happy with it. You should definitely check out this product!

Compendium Blogware - Indium Corporation - Taking Blogging to the Next Level

Friday, February 26, 2010

We're a Favorite Place on Google


So there was a little surprise in my mailbox today - a letter from Google maps telling me that Tork Marketing is now a favorite place on Google. They even sent me a great window decal to post for my clients.

"If you've seen a decal that says "We're a Favorite Place on Google" on a window near you, you may wonder how they got it...Google identifies the most popular local businesses based on how many Google users looked for more information about a business, looked for driving directions to the business, and more." says

Thursday, February 25, 2010

5 reasons your press page should lose the PDFs | Blog | Econsultancy

In study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads.

For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer. Like, it's 2010. Web 2.0 has been around for a while (basic HTML even longer). Yet a few befuddled marketers asked what all the fuss is about.

So herewith, five reasons why those PDFs have got to go.

5 reasons your press page should lose the PDFs | Blog | Econsultancy

Tuesday, February 23, 2010

The Roles of Facebook and Twitter in Social Media Marketing | Brian Solis

If you think that you're ready to take on Twitter and Facebook for your company, please read these tips first. Social media may seem easy but it can be confusing and overwhelming. Make sure you draw out a plan first. Take it one step at a time - don't try to rush and do everything at once. If you're ready to step up to Twitter and Facebook but you want some help, give Tork Marketing a call. We can help you set up your social media marketing plan and show you how to run it in-house.

The Roles of Facebook and Twitter in Social Media Marketing | Brian Solis