How will the new GA news affect you?!

There was an email in my Inbox when I got back from vacation that stated:

Say goodbye to search analytics


Google just announced their new secure search beta...the search term is not passed through the referrer, and hence no analytics tool (not even a good old log analyzer) will have any idea of what a visitor searched for to reach your site.

Will this affect you and your website? Do you currently use the search term passed through the referrer string for analytic information on your website? Contact us if you are wondering how this will affect you and your website!