Six Tips For Improving High Bounce / Low Conversion Web Pages | Occam's Razor by Avinash Kaushik
In my travels around the world the most frequently asked question is: “What’s your favorite web analytics report? “
A close second is: “How can I improve my web pages with high bounce / low conversion rates?”
Or “I have done all I can and I don’t know how else to improve my webpage, ideas?”
If you think about it for a moment it is not a very hard question.
I believe the insights for improvement exist at the intersection of customer intent and the webpage’s purpose.
Let me explain.
The Customer Intent – Webpage Purpose Gap
There is a very simple reason many websites and web pages have a very high bounce rate, and in turn very low conversions…
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