Friday, January 8, 2010

How Can Online Thought Leadership Transform Your Company Into a Trusted Resource? | WebAttract

By David Meerman Scott

An effective online content strategy, artfully executed, drives action. Organizations that use online content well have a clearly defined goal—to sell products, generate leads, or get people to join a community, vote, or donate money—and they deploy a content strategy that directly contributes to reaching that goal.

How Can Online Thought Leadership Transform Your Company Into a Trusted Resource? | WebAttract

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