Here are a couple reasons for why you might want to build your own:
1. Personalization and expression: It’s a chance to express yourself and who you are. Are you an artist, a musician, a blogger, or a cook? Do you love Macs or the beach? A new backdrop can really help people understand who you are.
2. Contact info: It’s an easy way to add additional information you can plug into your 160 character bio.
3. Personal branding: Having your contact information, your face, or additional bio information within your background is a common practice. It helps potential followers understand what you do and why you are someone people should follow. Check out HOW TO: Build Your Personal Brand on Twitter for more.
4. Artistic creativity: Twitter is a great opportunity to push the limits of your talents.
HOW TO: Create Custom Twitter Backgrounds
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