The TV industry has as little as two years to create viable digital businesses or face a version of the 'iTunes moment' that saw the music business cede the online future to Apple, according to Ashley Highfield.
Highfield, the the managing director of consumer and online at Microsoft UK, said he believed the reluctance advertisers feel to advertise on sites such as Facebook will soon be a 'non-issue', putting more pressure on broadcasters' advertising revenues.
TV facing 'iTunes moment' warns Microsoft's Ashley Highfield | Media | guardian.co.uk
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