Dharmesh Shah - Social Inbox

The jewel of the HubSpot User Group was listening to Dharmesh Shah talk about the new tool that is only in alpha stage of development, "Social Inbox".

Basically the concept is to build a tool that will be able to leverage your facebook, linked in and twitter connections to find business prospects. He led with the question, "Wouldn't it be great if you could wake up every day and have an inbox with possible leads that have been found in your social media connections." Alright, this is not a direct quote - but that was the gist of it.

The Social Inbox can be programmed to find people with specific demographics in the three main social media platforms (LinkedIn, Twitter and Facebook), or find people that tweet specific phrases (keywords) that are important to your business, or find people that have specific keywords in their professional title on LinkedIn, facebook... you get the idea. This tool is still being developed and is in no way taking on it's final form - but it seems like an extremely exciting prospect and should be extremely valuable once it is in production.

And best of all it will be included in the HubSpot Subscription - so there will not be any additional costs to be able to use this tool.

Another tool that was mentioned and unfortunately I don't know if it was going to be part of the Social Inbox, is something he calls, "Smart Timing" for Twitter. The idea is to be able to set up a tweet ahead of time and specify a trigger that will release the tweet. An example would be if you created a tweet about John Doe, and you want him to see it - you would be able to create the tweet and have it sent out when John Doe logs into Twitter. That way you would know that he saw the tweet.