Tuesday, October 5, 2010

Small Business Customer Panel

This class focused on a panel of four Hubspot success stories:

Debbie Page - The New Born Baby - Lactation Consultant
Enjoys being able to look at what's happening on her website. Received a lot of help with getting her program up and running. Big increase in traffic 217% increase since February. Most of her referrals are doctor basis, not getting big results from online conversions yet. Now blogs and utilizes facebook religiously. Debbie page Tip: Bring a video camera to conferences that you go to and do short interviews with people in your industry.

Chris Higgins - President Data Guide
Promotional products to other companies to help with brand awareness. Found website grader, then found hubspot, hadn't been too focused on their website. Migrated over to the hubspot CMS. Started with on-page seo. 6 months into starting the first big lead came in... Chris Higgins Tip: Use long tail keywords to build pages on your website.

Scott Crampton - The Murder Mystery Company
Quit job a year ago selling furniture. Started doing murder mystery, got attention. opened small offices in Chicago and Michigan. In November of last year started with hubspot and business has exploded. Now has 217 actors. Only uses Hubspot, google adwords. Scott Crampton Tip: If you have anything fun or exciting that you do at your company, put it up on your website.

Marcus Sheridan - River Pools and Spas
Two years ago business sucked. All outbound marketing (radio, print...). Had no control, had to go through the webmaster to get anything done/changed on the website. Found website grader and got a 17 out of 100. today he's at 97 out of 100. Blog 's like animals, talk to consumers and does 0 outbound marketing. Spent 100k on oubound marketing and 60-70 on google adwords. Now 25-35k on advertising for a 4-5 million dollar business. Hubspot has given them control of their website and they can create / edit pages on their site. Marcus Sheridan Tip: Blog about the problems and complaints with the products and/or services you provide. Tip 2: Keep the sales pitch on your website and use your blog to teach people.

All of the speakers were very interesting to listen to, but if I had to hand out an enthusiasm award it would go to, "Marcus Sheridan"

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