This week Google has brought marketers one step closer to actually tapping into the holy grail of local, mobile advertising with the simple addition of a hot link. Starting Thursday, Google search ads can include click-to-call links.
The look and feel of the ads won't change much, but letting users click on search results gets them one step closer to spending money at those establishments, which is why local businesses are getting excited about mobile advertising.
Google's makes mobile search ads more useful with the introduction of a link | Blog | Econsultancy
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