Wednesday, April 1, 2009

Don’t Damage Your Brand With The Wrong Keywords!

Mar 11, 2009 at 12:15pm ET by Laura Centore
In search, keyword selection is paramount as it can help drive the right audience to your door. Choosing the right keywords can also enhance brand awareness. But despite the importance of keyword selection—and the fact that it helps lay the groundwork for every paid or organic search campaign—marketers commonly make mistakes with the process.
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