An Insider’s Look At Google’s Search Based Keyword Tool

Mar 13, 2009 at 12:14pm ET by Josh Dreller
Google’s free search based keyword tool has given advertisers access to Google's data to help leverage the relationship between organic and paid search campaigns. Last year, before the release of Google's search-based keyword tool, my Google rep sent me a very insightful report on one of my clients. It compared, side by side, the keywords that had high organic rankings alongside the keywords in the client's AdWords campaign. All in all, it gave me a couple hundred new terms to consider adding to the AdWords account which already had around ten thousand keywords. It seemed pretty clear that a good Quality Score should be easy to attain with these new suggested keywords as the landing page relevance for the keywords was already established. "Great tool," I said. "I wish Google would release it to the public."
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