Friday, April 10, 2009

Search Biz: Google News Courting Legal Trouble?, Bold Predictions About Behavioral Ad Targeting & More

Feb 27, 2009 at 4:04pm ET by Matt McGee
Will the recent introduction of paid ads on Google News lead to legal issues for Google? That question is discussed today on ClickZ, where Sandra Baron of the Media Law Resource Center says publishers will be looking at what Google is doing:
"A significant issue for content providers is whether or not what Google provides becomes a substitute for going to the actual content providers site. When that tension becomes too great, people seek legal solutions to it."

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