Mar 16, 2009 at 8:00am ET by George Michie
Is it time to fire your paid search managers?
Many online advertisers are seeing their first-ever year-over-year declines in PPC performance. Because of this, and the general need to find something, anything that will generate more sales cost effectively, PPC programs are coming under serious scrutiny from corner offices. We welcome this scrutiny, and hope to provide some useful guidance on how to measure success in PPC in a tough economy.
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