How To Prioritize Search Marketing Work At A Large Company

Mar 18, 2009 at 12:34pm ET by Duane Forrester
Although it’s rarely discussed, a huge part of an in-house search marketer’s job is setting priorities on work items. In an even broader sense, this role expands out to encompass staffing, budgeting, content planning, infrastructure management and more. But fundamentally, setting priorities is a crucial part of assuring your internal search marketing activities are successful.
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