Saturday, April 4, 2009

How I Got a Link from CNN

  1. Build Relationships
  2. Stay Top of Mind
  3. Offer an Insider's View
  4. Position Yourself as an Industry Expert
  5. Be Accessible
  6. Never Miss a Deadline
  7. Ask for the Link
Shocking, I know. But, unless you ask, you could miss this golden opportunity. I usually say "In closing, I have a small request. I'd really appreciate a link directly to If you can swing it, that would be great!" Consider adding this as a P.S., as if it was an afterthought and not your modus operandi. The lesson here is you'll never know unless you ask.

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