Internet Marketing 101: Why mobile search is different than typical search.
Although still quite different a new whitepaper from the Search Engine Marketing Professional Organization (SEMPO) indicates that the gap between mobile searchers and Internet searchers is lessening. Meaning that marketers should begin to see some overlap between mobile and Internet campaigns; however, this is not an indicator that a 'one size fits all' approach to search marketing is in order.
Internet Marketing 101: Why mobile search is different than typical search - Mobile Marketing - BizReport
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