Rankings have long been a valued metric in search marketing. After all, it's easy to monitor and seems like a really important measure. However, if you really want to measure the effectiveness of your SEO campaign, stop obsessing about rankings.
Proactively changing the focus of your company’s expectations from rankings on a single trophy term to metrics that matter more will help. Search engine rankings remain a useful diagnostic tool and should be tracked as a metric, but rankings are not the most telling measure of SEO success. See my articles on setting SEO goals and measuring SEO success for more detail.
SEO: Search Engine Rankings Vary Among Searchers | Practical eCommerce
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One of the great benefits of search engine optimisation is that it is cost effective and requires the minimum amount of capital for the maximum exposure of your website.
Also Benefits of seo are
get traffic on targeted web sites, increase page rank, site promotion, visibility of brand, cost effective
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